Here’s your chance to catch up: Below were the five most popular articles on Directmag.com in September.
1) Infogroup’s Gupta to Launch New Data Firm Direct’s Richard H. Levey got the scoop on what Vin Gupta, the founder and former CEO of Infogroup, would be doing next: launching a company that will provide technology for salespeople and small businesses.
2) The Skinny on Gmail’s Priority Inbox Email Essentials editor Sherry Chiger spoke with several experts to find out how Gmail’s hugely hyped Priority Inbox function would affect marketers.
3) 1-800-Flowers’ Undercover Boss Rediscovers Customers Participating in the reality show Undercover Boss led 1-800-Flowers.com president/COO Chris McCann to implement a six-step strategy to improve the customer experience, as Richard H. Levey found out.
4) Carper Bill Would Cut Mail Delivery Day Direct’s Larry Riggs reported on the introduction of a bill in the Senate that would, among other things, eliminate Saturday mail delivery.
5) Five Email-Marketing Predictions for the Holiday Season For direct marketers and retailers, the Christmas selling season has already begun. Responsys’s Chad White shared with Sherry Chiger the trends and tactics he expects to see in email marketing this holiday season.
