• Chief Marketer Network:
  • Promo
  • Direct

Response Media President Steps Down

Jacqueline Granath, president of direct marketing company Response Media Products (RMP), Atlanta, has resigned to pursue other interests, the company said. She will remain on as a consultant and continue to work with long-term clients. Granath, an owner of RMP, has been with the company since 1980. In addition to industry-wide contributions, Granath has helped build RMP from a home-based operation,

Jacqueline Granath, president of direct marketing company Response Media Products (RMP), Atlanta, has resigned to pursue other interests, the company said.

She will remain on as a consultant and continue to work with long-term clients. Granath, an owner of RMP, has been with the company since 1980.

In addition to industry-wide contributions, Granath has helped build RMP from a home-based operation, where she compiled lists by hand with company founder Betty Abion, to an alternative/interactive/direct media company of more than 70 employees.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us