The Chicago office of Draft Inc. has hired Reed Roussel to be its vice president and director of digital marketing, a newly created position. Roussell joined Draft from iLeo, the direct, digital and database marketing agency within Leo Burnett. At Draft, Roussel will be responsible for coordinating digital marketing strategy, thought leadership and technological support to the firm’s promotions and
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The Chicago office of Draft Inc. has hired Reed Roussel to be its vice president and director of digital marketing, a newly created position.
Roussell joined Draft from iLeo, the direct, digital and database marketing agency within Leo Burnett. At Draft, Roussel will be responsible for coordinating digital marketing strategy, thought leadership and technological support to the firm’s promotions and micro-sites, promotional search campaigns, e-mail campaigns, and interactive Web sites for the firm’s clients.
