Radiate Group Taps Lauletta

The Radiate Group has hired Miller Brewing Co. veteran Steve Lauletta to runs its sports marketing division.

Steve Lauletta

Lauletta becomes president, a new post at Radiate Sports, in early February. He had been director of sports and event marketing at Miller, where he spent 11 years in various marketing posts.

Keith Bruce had been supervising Radiate Sports as senior VP, working with Steve Groth, president of the Boca Raton, FL-based Radiate Group. Bruce is now chief marketing officer for Sports Mark, an agency in the Radiate network.

Lauletta will oversee day-to-day work and handle new-business development.