A full 58% of Americans do not consider it safe to conduct financial transactions online and 67% do not feel confident doing business with a company that can only be reached online, according to a new survey by Rockbridge Associates Inc., Great Falls, VA.
In addition, 77% do not consider it safe to give out a credit card number over a computer and 87% want their electronic business transactions confirmed in writing.
The survey, which polled 1001 randomly chosen households across the United States, also uncovered that while 74% of Americans believe technology gives them more freedom of mobility, 90% believe that the human touch is very important when dealing with a company.
