Revenue for the Valentine's Day season blossomed for Proflowers Inc., increasing by 64% over the same period in 2001. Net revenue for the San Diego-based company increased from $9.6 million in 2001 to $15.9 million in 2002. The number of units shipped during the period increased 51%, up from 186,452 in 2001 to 280,627 in 2002. Proflowers also saw a 20.3% rise in revenue generated per order from Feb.
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Revenue for the Valentine's Day season blossomed for Proflowers Inc., increasing by 64% over the same period in 2001.
Net revenue for the San Diego-based company increased from $9.6 million in 2001 to $15.9 million in 2002. The number of units shipped during the period increased 51%, up from 186,452 in 2001 to 280,627 in 2002. Proflowers also saw a 20.3% rise in revenue generated per order from Feb. 1-14.
The company also saw a 51.7% increase in new customer orders during the Valentine's period, compared to 2001.
