Primedia has chosen two list companies to manage a number of its consumer files.
Millard Group Inc., Peterborough, NH, will handle the broad reach publications, New York Magazine, Soap Opera Digest and Soap Opera Weekly, as well as the Crafts & Quilting Group and the Gems Group. The effective date of management is Aug. 1.
The Crafts & Quilting Group includes Craftrends Sew Business, Crafts, Creating keepsakes, Creative Machine Embroidery, McCalls Quilting, McCalls Quick Quilts, Quilters Newslettter Magazine, Quiltmaker, Sew News, Simple Scrapbooks and Primedia Crafts Group Master File.
The Gems Group includes Colored Stone and Lapidary Journal. Another file, Step by Step Beads is available for the first time.
In another Primedia development, Chilcutt Direct Marketing was chosen to manage the 17 lists comprising Primedia Inc.’s outdoors magazine group.
The counts for each publication are as follows: Bowhunter, 125,155; Bowhunting, 140,407; Florida Sportsman, 86,521; Fly Fisherman, 77,030; Game & Fish, 496,284; Guns & Ammo, 362,007; Gun Dog, 33,658; Handguns, 102,259; Hunting, 271,517; In-Fisherman, 189,841; North American Whitetail, 91,342; Rifleshooter, 44,603; Shooting Times, 99,994; Shotgun News, 77,857; Walleye In-Sider, 41,334; Wildfowl, 32,643; and Shallow Water Angler, 10,324.
Usage for the files includes Bass Pro Shops, Cabela’s, Orvis and Sportsman’s Guide. The files are priced between $95/M and $100/M.
Primedia publishes Direct Newsline.
