PhotoWorks, a Seattle-based online photographic service, will begin an $8 million television and print advertising campaign as part of an overall effort which includes direct mail, online advertising and promotion.
The advertising campaign, run by Bozell Worldwide, kicks off with simultaneous TV ads Monday nights on ABC, NBC and Fox and cable stations like Discover, Learning Channel, CNN and E! The ads will continue running throughout the summer.
Print ads will rub in weeklies such as People, Time, Newsweek, and lifestyle publications including Better Homes & Gardens and Martha Stewart Living beginning this week.
