Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos, InfoSpace, AltaVista, others. Own site also includes Inktomi results. PAID INCLUSION May be included with Inktomi’s results at Overture’s site. PAID PLACEMENT Bidding system on CPC basis. Auto bidding, also has fixed bidding. Minimum bid: 5 cents.
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Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos, InfoSpace, AltaVista, others. Own site also includes Inktomi results.
PAID INCLUSION May be included with Inktomi’s results at Overture’s site.
PAID PLACEMENT Bidding system on CPC basis. Auto bidding, also has fixed bidding.
Minimum bid: 5 cents.
Minimum spend: $20/mo.
Minimum deposit: $50.
