Origins Serves Cocoa Therapy

Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores.

The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by "sensory therapy" chocolate bars).

Displays mimic old-fashioned street vendor carts; attendants sample hot chocolate to shoppers. Sampling runs through early December in 14 markets. David Lees Productions, New York City, handles the display effort for New York-based Origins.

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