The Omnicom Group Inc. has acquired the M/A/R/C Group. Terms were not disclosed.The agreement is expected to let Targetbase, a division of M/A/R/C, to expand by leveraging the additional resources and capabilities Omnicom can provide.Omnicom, a marketing communication conglomerate, consists of such firms as BBDO Worldwide, DDB Worldwide, TBWA Worldwide, Goodby, Silverstein & Partners, Diversified
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The Omnicom Group Inc. has acquired the M/A/R/C Group. Terms were not disclosed.
The agreement is expected to let Targetbase, a division of M/A/R/C, to expand by leveraging the additional resources and capabilities Omnicom can provide.
Omnicom, a marketing communication conglomerate, consists of such firms as BBDO Worldwide, DDB Worldwide, TBWA Worldwide, Goodby, Silverstein & Partners, Diversified Agency Services, and Communicade.
