OgilvyOne has purchased BrandOne, an independent direct marketing firm based in Beijing. Terms of the deal were not disclosed.
BrandOne, which employs 22 people, will continue to operate as an independent agency. Last year, the agency reported revenue of roughly $460,000. Its clients include Northwest Airlines, Digital China and Yahoo!
The firm was founded in 1999 by Paul Hu. Hu will remain with the company and will report to Jennie Fan, national managing director for OgilvyOne China.
OgilvyOne is based in New York.
