Facebook and list firms were the subjects of the most-read articles on Directmag.com in November. Here, in order, were the top five stories:
1) What You Need to Know About Facebook’s New Messaging Platform Editor at large Sherry Chiger spoke with several industry leaders shortly after Facebook CEO Mark Zuckerberg introduced the social network’s enhanced, integrated messaging platform to see how the changes would affect email and social marketing.
2) David Blair, CEO of Great Media, Dies at 44 The CEO of Great Media and Blair Multimedia was a popular list industry figure, judging by how many people read this brief obituary.
3) Edith Roman’s Grdodian, Longo Leave Company As senior editor Richard H. Levey reported, Edith Roman Co. president Greg Grdodian and executive VP Chris Longo left the list firm to launch the business intelligence division at competing firm Specialists.
4) List Firms Increasingly Stress Marketing Services Levey investigated the trend of list industries expanding their offerings to include myriad other marketing services.
5) KBM Group Acquires I-Behavior KBM CEO Gary Laben spoke with Levey following his data services firm’s acquisition of transactional database manager I-Behavior.
