News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent stake in SoftCard Systems, Inc. San Francisco-based Planet U offers consumers electronic coupons from packaged goods makers via the Web that can be redeemed in-store. Athens, GA-based SoftCard markets a smart-card system that provides discounts at checkout.
Advertisement
News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent stake in SoftCard Systems, Inc. San Francisco-based Planet U offers consumers electronic coupons from packaged goods makers via the Web that can be redeemed in-store. Athens, GA-based SoftCard markets a smart-card system that provides discounts at checkout.
