TOYOTA MOTOR SALES USA: has become a 2006 sponsor for the Professional Championship Bullriders Tour. The tour, which kicked off in February, is held in small- to medium-sized markets throughout the Upper Midwest. Toyota's sponsorship will focus on generating awareness for its Tundra pickup brand. Financial terms of the sponsorship were not disclosed.
ADULT SWIM: is giving consumers a chance to sample some tunes under its Chocolate Swim hip-hop mini album with music label Chocolate Industries. Viewers can go to Adultswim.com to download this six-song collection featuring hip-hop artists, including Mos Def and Diverse. This effort marks the first time Adult Swim and Chocolate Industries have partnered. Mountain Dew is the presenting sponsor of the initiative. The songs, which launched Monday, will be available through July.
