A service, the Bonded Sender Program, which defends marketers’ legitimate commercial e-mail from spam filters, has been introduced by e-mail service provider, IronPort Systems. Under the program, marketers post a financial bond to ensure the integrity of their e-mail campaign. E-mail recipients who believe they have received an unsolicited e-mail can complain to their Internet Service Providers (ISPs) or IronPort, and a financial charge will be debited from the bond. IronPort has also debuted its Virtual Gateway technology, which assigns a specific outbound IP address to each message based on campaign or message type. This means that if a particular e-mail transmission is mistakenly caught in an ISP’s spam filter, subsequent messages from that same company will still go through.
Patrick J. O’Rahilly has been appointed CEO of Aspen Marketing Services. O’Rahilly had been group president for Aspen Direct, a subsidiary of the Chicago-based marketing services firm.
Yesmail, Chicago, is hosting an online educational seminar series on how to avoid risk and increase performance of e-mail append. The 45-minute Webinars will feature case studies and will include live question-and-answer sessions. For more information, visit www.yesmail.com, or call 1-877-yesmail.
