News Brief-Arby's

ARBY’S RESTAURANT GROUP: has launched an app, Juniorize, available on www.arbys.com and on its Facebook page. The app allows consumers to interact with a 3-D animated Arby’s Junior, the restaurant’s lovable icon. Fans can morph themselves and friends into Arby’s Junior, and customize with personalized audio messages that they can share via e-mail, across social networks, personal blogs or by copying and pasting the URL. The app was created by Initiative’s Innovations group and is powered by New York-based Oddcast, the participation technology agency. The Juniorize app is part of Arby’s promotion of its new Jr. Deluxe Value Menu sandwich available at Arby’s restaurants nationwide.