NBC Internet, Inc. has launched NBCi Direct, an e-list management and database marketing division specializing in direct marketing via the Internet.
The division’s initial client roster includes consumer electronics product warranty provider GE Service Management Inc.; Egreetings.com a furnisher of e-cards and gifts; itarget.com, a permission-based email marketer company; and NBCi’s own XOOM.com, Snap, ComFind and NBC.com services.
