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NBA Launches Destination Finals Tour

The NBA kicked off its 2004 NBA Legends Tour: Destination Finals Tuesday at The NBA Store in New York City.

The NBA kicked off its 2004 NBA Legends Tour: Destination Finals Tuesday at The NBA Store in New York City.

The tour includes a series of viewing parties for fans that will be attended by a group of NBA legends and showcase the Larry O'Brien trophy, which is given annually to the NBA Champion. The tour includes Basketball Hall-of-Famers Bill Russell, Julius Ervin and George Gervin, and will take place in playoff cities and non-NBA cities.

The legends will chronicle their experiences through interviews on nationally televised playoff games and NBA TV and also write blogs on NBA.com. The tour ends with the commencement of The Finals, which start in early June.

The events are being handled in house.

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