Myron Corp., a $150 million business-to-business gift cataloger, has appointed agency Lieber Levett Koenig Farese Babcock to create a new marketing strategy. "I’m convinced that our brand is an underutilized asset," Marie Adler-Kravecas, president of the firm, in a statement. She hopes the effort will "take our business to the next level, all without sacrificing the customer-centered sensibilities
Myron Corp., a $150 million business-to-business gift cataloger, has appointed agency Lieber Levett Koenig Farese Babcock to create a new marketing strategy.
"I’m convinced that our brand is an underutilized asset," Marie Adler-Kravecas, president of the firm, in a statement.
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She hopes the effort will "take our business to the next level, all without sacrificing the customer-centered sensibilities that have led to our present success."
Myron Corp. was founded 50 years ago. It has roughly 1,000 employees.
The firm markets by direct mail, telephone, fax and the Internet.
