MP3.com Inc., the San Diego-based digital music marketer, has launched its "singleserving" e-mail service, designed to introduce consumers to new music from major labels via demographically and geographically targeted email.The first application of the service, will occur with Elektra Entertainment recording artist VAST.Singleserving claims to offer major labels the ability to complement traditional
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MP3.com Inc., the San Diego-based digital music marketer, has launched its "singleserving" e-mail service, designed to introduce consumers to new music from major labels via demographically and geographically targeted email.
The first application of the service, will occur with Elektra Entertainment recording artist VAST.
Singleserving claims to offer major labels the ability to complement traditional radio promotion efforts by tightly targeting and directly contacting music listeners in important radio markets where the label's artist is receiving airplay.
