As the Direct Marketing Association officially unveiled it's Electronic Mail Preference Service (e-MPS) today, more consumer advocates and opponents of unsolicited e-mail protested its existence and promoted a boycott of the service.
The Coalition Against Unsolicited Commercial Email (CAUCE) and the Mail Abuse Prevention System LLC added their voices and doubts about the effectiveness of e-MPS.
"Any company that looks to the DMA's e-mail policies for guidance and relies upon the e-MPS for cover can look forward to being labeled a spammer, shunned by the world's Internet service providers, and maybe even sued," said Scott Hazen Mueller, chairman of CAUCE, in a statement.
Michael Petsky, chief executive officer, the Winterberry Group LLC, pointed out that the DMA does not enjoy a strong industry presence in the world of e-commerce in general and does not have a strong voice in the need for self-regulation in that world in particular.
