Millard Group has been chosen to manage the Vegetarian Times magazine subscribers file. This 164,725-name file is owned by Cruz Bay Publishing. Cruz recently acquired Sabot Publishing, the previous owner of Vegetarian Times.
The magazine, which purports to be the authority on a health-conscious lifestyle, provides recipes, tips on nutrition and health and assessments of alternative health care. Some 84% of subscribers are women, with an average age of 46 and an average household income of $76,000.
Selections include a 30-day hotline of 9,348, a last-three-month hotline of 22,633, Canadian subscribers, gender, source and state/SCF/ZIP. The base price on the file is $100 per thousand. The source is direct mail. MKTG was the previous manager.
