Millard Group Inc., Peterborough, NH, has been named to manage the Rodale list properties effective Dec. 6.
The magazine titles include: Prevention, Organic Gardening, Bicycling, Runner's World, Men's Health, Scuba Diving, Mountain Bike, Backpacker, Fitness Swimmer, Herb Companion, Herbs for Health and New Woman.
"Rodale has been a valued brokerage client for over 15 years," said Linda McAleer, executive vice president/owner, Millard Group. "The decision to bring list management to Millard Group reinforces an already strong partnership and allows us, as a company, to completely leverage our knowledge of this marketplace."
The Rodale sales team, including account managers John Briley and Jason Frasca, will be based in the firm's Darien, CT, office. The operations team, led by Janet Paige, will be based in the Peterborough, NH, office.
