Millard Group Inc. has been awarded management of the Arthritis Foundation file, with 195,000 last-12-month donors, and 470,000 36-month donors. Most of the donors responded to a direct mail campaign. Those contributors who gave at least $25 receive a bi-monthly magazine about health. Selections include last-three-, last-six- and last24-month donors, gender, dollar amount donated and state/SCF/ZIP.
Millard Group Inc. has been awarded management of the Arthritis Foundation file, with 195,000 last-12-month donors, and 470,000 36-month donors.
Most of the donors responded to a direct mail campaign. Those contributors who gave at least $25 receive a bi-monthly magazine about health.
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Selections include last-three-, last-six- and last24-month donors, gender, dollar amount donated and state/SCF/ZIP. The last-12-month file is priced at $75 per thousand.
The Arthritis Foundation has 150 chapters and branches nationwide that provide community-based programs, conduct research and raise funds.
Listworks had managed the file until Jan. 1, when Millard Group took it over.
