• Chief Marketer Network:
  • Promo
  • Direct

Methodology

Monitor-OmniPlus is a 15-minute telephone re-contact interview series done five times a year among Yankelovich Monitor study respondents. The June 2002 wave of the OmniPlus study involved 999 respondents. The Yankelovich Monitor is an in-depth interview conducted in respondents’ homes among a nationally representative sample of 2,500 Americans age 16 and older.

Monitor-OmniPlus is a 15-minute telephone re-contact interview series done five times a year among Yankelovich Monitor study respondents. The June 2002 wave of the OmniPlus study involved 999 respondents. The Yankelovich Monitor is an in-depth interview conducted in respondents’ homes among a nationally representative sample of 2,500 Americans age 16 and older.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us