Direct Marketing Inc. has named Pierre Charchaflian to the new position of vice president, client management services. In this position, he will oversee database marketing strategy and program execution for the Lanham, MD firm's catalog and retail accounts. He previously served as senior vice president of strategic marketing services at DiaLogos, a Boston-based CRM consulting firm.
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Direct Marketing Inc. has named Pierre Charchaflian to the new position of vice president, client management services.
In this position, he will oversee database marketing strategy and program execution for the Lanham, MD firm's catalog and retail accounts.
He previously served as senior vice president of strategic marketing services at DiaLogos, a Boston-based CRM consulting firm.
