Merkle Direct Marketing, Inc., Lanham, MD, has created the Catalog Retail Services Group, a new business unit to support the catalog and retail vertical markets.
The Catalog Retail Services Group will provide database and analytical capabilities for both prospecting and retention campaigns. Initial support functions will include tracking and interpreting customer activity data among clients’ retail, catalog, and Internet channels.
Dan Wells will lead the unit as its vice president of business development. Merkle Direct Marketing’s services include strategic consulting, business intelligence, marketing knowledge center development and maintenance, analytical services, data products, list processing, mail production and response processing services.
