Database marketing firm Merkle has inked an agreement with Direct Group, a direct mail service provider. Under the terms of the arrangement, the two companies will jointly offer their products and services to the direct mail and marketing community.
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Database marketing firm Merkle has inked an agreement with Direct Group, a direct mail service provider. Under the terms of the arrangement, the two companies will jointly offer their products and services to the direct mail and marketing community.
Direct Group’s direct mail capabilities include printing, personalization, assembly, insertion, commingling fulfillment and pick ‘n’ pack functions. Merkle offers analytic and other front- and back-end technological services.
