Database marketing agency Merkle has acquired Sigma Analytics and Consulting, a technology consulting firm, for an undisclosed sum. Under the agreement, Sigma will continue to operate in Atlanta with its current staff as a new division within Lanham, MD-based Merkle's data solutions group. Sigma offers such services as predictive scores, modeling and analytics, strategy software and proprietary data.
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Database marketing agency Merkle has acquired Sigma Analytics and Consulting, a technology consulting firm, for an undisclosed sum.
Under the agreement, Sigma will continue to operate in Atlanta with its current staff as a new division within Lanham, MD-based Merkle's data solutions group.
Sigma offers such services as predictive scores, modeling and analytics, strategy software and proprietary data.
