McDonald's last week filed suit against Simon Marketing, Los Angeles, charging the agency with civil racketeering and breach of contract. Filed in U.S. District Civil Court in Chicago, the suit asks for $20 million in restitution for prizes embezzled over 12 years, and for $10 million in damages. Winston & Strawn, Chicago, represents McDonald's, which is defending itself in a handful of consumer suits
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McDonald's last week filed suit against Simon Marketing, Los Angeles, charging the agency with civil racketeering and breach of contract. Filed in U.S. District Civil Court in Chicago, the suit asks for $20 million in restitution for prizes embezzled over 12 years, and for $10 million in damages.
Winston & Strawn, Chicago, represents McDonald's, which is defending itself in a handful of consumer suits that charge the chain (along with Simon) with false advertising and deceptive trade practices over the alleged misappropriation of winning gamepieces by a Simon employee (October PROMO).
