McDonald's Corp., Oak Brook, IL, is readying its first-ever one-day Happy Meal promotion, part of its Nov. 20 World Children's Day campaign. The global effort centers on fundraising: Consumers are urged to make a donation that day at a McD restaurant to go toward Ronald McDonald House Charities, for grants to children's health and education programs. U.S. restaurants will offer a Ronald McDonald finger-puppet Happy Meal that day. P-O-P showcasing RMHC and World Children's Day supports.
A TV spot via DDB Needham, Chicago, touts the fundraising effort. Other World Children's Day ads showcase Ronald McDonald House Charities programs such as the Ronald McDonald Care Mobile, a mobile healthcare clinic; Camp Ronald McDonald for Good Times, for cancer patients; and McMiracle Field, a baseball diamond for disabled kids.
