MaxDirect, a division of MaxWorldwide, has been named to manage the Winfreestuff.com postal file of 12 million, a compiled database of self-reported information. The appointment took effect Feb. 1.
Visitors to Winfreestuff.com have provided personal information through online surveys–such as purchasing behavior and lifestyle interest–in exchange for the chance to win big prizes. The file is 45% male, 55% female and also offers a 1.1 million one-month hotline. Winfreestuff.com is a division of Vente Inc.
Selections include recency, product, interest, ethnic, homeowner, presence of child/age, occupation, age, marital status and income. The base price is $70 per thousand names.
The file had been managed by Mokrynski & Associates Inc.
