I listed the winners of the TransUnion magnetic poetry contest in last week’s column – (http://directmag.com/ar/marketing_loose_cannon_marketing/index.htm) only to have eagle-eyed readers point out that I was a week ahead of our originally stated deadline (http://directmag.com/ar/marketing_amplification/index.htm).
While the original winners have justly earned their New York City magnetic poetry kits, I am delighted to announce that of the subsequent entries, two made the cut for inclusion in our winner’s circle of magnet-recipients. I am even more delighted to announce that we received several entries which, while amusing, were entirely unsuitable for printing. (Think "relationship marketing" with a commercial bent and you’ll get the general idea.)
There must have been music in the air this past week, because it certainly was reflected in some of the entries. One contestant wanted to know if she could substitute "data-tenors" for "databases" in a vocalist-inspire paean (answer: No, but thanks for trying) while another mulled the concept of "a database built for to". Ouch.
As for our two newest winners, Sam Edelston of Boardroom Inc. pointed out how easily the tiles lent themselves to personal ads, and offered:
Single Model.
For a highly enriching foundation
to a direct and ideal new relationship --
list, on the channel,
your profile and most analytical,
best information.
Call or visit when it's cost-effective.
For sheer enthusiasm, no entrant beat Mary Wall, vice president, marketing communications KnowledgeBase Marketing, who sent a double handful of offerings. These included marketing haiku:
Existing prospects,
Built on a solid foundation,
Filled the databases
Ideal marketing.
Enriching relationship.
Solid customers.
and items with a rhyme scheme:
Your list is filled
With relevant selects.
Your database is built
On solid prospects.
As well as commentary on alternative data modeling techniques:
Are your marketing criteria generating a cost-effective acquisition program for you? Your strategies really enriching your customer database? Most management selects prospects with demographic criteria. A model built on analytical information is ideal for the best targeted profile.
and a lovely homily to her husband:
You are the best! The single, ideal resource for a highly enriching relationship. A solid foundation to really count on.
She also included a friendly tweak of competitor TransUnion (even though the original rules said this was a no-no.) I can’t publish it, but enjoyed it nonetheless.
With that, the contest really does come to a close. Congratulations to our winners and thanks to all the entrants.
To respond to the opinions in this column, please contact mailto:rlevey@primediabusiness.com
