* One Touch Direct
* Websurfers
* Advanced Technology Businesses in USA
* U.K Adult Product Buyers Via the Web
* Mutual Fund Investors Newsletter RAL
* Allegro Music
* Atlantic Monthly Enhanced Database
* DM Veteran Barton Loring Dies
* People in the News
NEW LISTS
One Touch Direct
Netouch Direct LLC has released a list of consumers who responded to a direct mail offer by calling 800 number to order $40 monthly cell phone service. The count for the One Touch Direct file is 120,000. Roughly 30,000 new hotline names are being added to the file each month.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Amy Benicewicz at 203-778-4110 or amy@catamountgroup.net and Kate McCall at 203-778-4110 or kate@catamountgroup.net
Websurfers
Postal and e-mail addresses of consumers who provided their e-mail and home addresses at various types of Web sites have been assembled to build the Websurfers file. A total of 563,196 Internet users are available. Separate counts are available for 3-, 6- and 12 months. Among the types of Web site visitors on this file are bargain seekers, game players, insurance seekers, job seekers, lottery players, media enthusiasts, sports fans, stock investors and travelers.
Selections: Gender, page surfed, state/SCF/ZIP
Price: $90/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or JenR@americannameservices.com
Advanced Technology Businesses in USA
Telemarketing is the source of this new list of 47,671 U.S. businesses that use advanced technology for daily operations, ranging from mainframes to complex software.
Selections: Gender, industry, telephone numbers, state/SCF/ZIP
Price: $250/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or ajackson@davisdirect.com
U.K Adult Product Buyers Via the Web
A universe with 2.3 million names of adult product buyers in the United Kingdom has been introduced to the market. The Internet is the source of the U.K. Adult Product Buyers Via the Web list.
Selections: Age, connection type, Internet provider address, telephone numbers
Price: $175/M
Contact: Nyberg Solutions LLC, Michelle Brown at 402-502-3206 or mbrown@nybergsolutions.com
NEWLY MANAGED INSERT MEDIA
Mutual Fund Investors Newsletter RAL
Stanton Direct Marketing Inc. has been named as a co-manager for the Mutual Fund Investors Newsletter RAL direct mail ride-along program. Insert space is available starting with the February mailing of the Fidelity Independent Adviser newsletter. The monthly circulation is 60,000. Eighty percent of the subscribers are men. Up to four inserts will be carried inside an envelope with the newsletter. Inserts must be between 3-1/2 to 5-1/2 or 8-1/2 inches. Overweight charges will be added for inserts heavier than .25 ounce.
Price: $65/M
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or Al.Stanton@StantonDirect.com
NEW SELECTS
Allegro Music
A segment identifying total international buyers can now be selected on the Allegro Music catalog list. More than 7,500 international records are available. The total count for U.S. buyers is 173,926. Roughly 68% of these customers are men. The sources are the Internet and space advertising.
Additional selections: Gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Lake Group Media Inc., Anjie Logan at 914-925-2469 or Anjie.Logan@LakeGroupMedia.com
UPDATED LISTS
Atlantic Monthly Enhanced Database
The Atlantic Monthly magazine file has been enhanced with data from the Millard Cooperative Database to offer additional demographic data segments for age and income ranges, which were not previously available. A total of 312,862 active subscribers are available. Sixty-five percent of the subscribers are men.
Selections: Hotlines, Adult age ranges, child age, credit card, ethnic, gender, homeowner, income, lifestyle, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc. Nancy Christensen at 603-924-9262, ext. 2439 or nchristensen@millard.com
IN THE NEWS
DM Veteran Barton Loring Dies
Barton Loring, 58, president and CEO of Loring Direct Response Inc. died at home on Dec. 14. Loring founded the New City, NY-based list and insert media management firm in 1999. Loring worked in direct marketing for more than 25 years.
People in the News
American List Counsel Inc. has promoted several executives in its data acquisition, data management and insert media divisions. Lori Magill-Cook and Heather Maylander and Britt Vatne have been promoted to executive president. Bruce Hammer and Laurie DeLuca have been promoted to vice president.
