ActiveWeb Developer Newsletter
Worldata has been named manager of the ActiveWeb Developer newsletter subscriber list. The file includes the postal addresses of 17,984 readers who use Microsoft Web site tools and technologies. In addition, 7,078 Canadian and international names are available.
Selections: State/SCF/ZIP
Cost: $205/M
Contact: Worldata, 800-331-8102
ALC Clubs & Organizations
American List Counsel is offering asset selects for the first time with its ALC Clubs & Organizations Database. Included on the file are 1.1 million names of members of the American Legion, Boy Scouts of America, Girl Scouts, Big Sisters and Big Brothers. Selections: School, college and religious activities
Cost: $60/M for main file, $10/M for asset select
Contact: American List Counsel Inc., 800-252-5478
Information Products Co. Children’s Program
Stanton Direct Marketing Inc. has added children’s products to the Information Products Co. package insert program. The packages go to young families with children up to 12 years of age. They have purchased personalized stickers for children. There are 75,000 inserts available in the fourth quarter, and 480,000 for all of 2004. The source of the buyers is direct mail.
Cost: $55/M
Contact: Stanton Direct Marketing Inc., 607-734-1665
PaperDirect Package Insert Program
Available from Leon Henry Inc. is the PaperDirect package insert program. Inserts are available in 387,000 packages per year. PaperDirect supplies letterhead and other pre-designed business communication papers.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176
