Direct Media has been named manager of PaperDirect’s Opt-in e-mail file, which lists over 230,900 buyers. All of these customers opted in for third-party e-mails. PaperDirect markets design paper, brochures, business cards, paper templates and presentation materials. Of the 230,974 purchasers listed on this file, 63% are female. The unit of sale is $100. The sources are direct mail and online.
Selections: Business address, gender, employee size, computer type, sales volume, state/SCF/ZIP
Cost: $225/M
Contact: Direct Media Inc., 203-532-1000
Plow & Hearth
Now available from Millard Group Inc. is a list of homeowners from Plow & Hearth. The 19,544 consumers listed on this file purchased products for the kitchen, home and garage from the Plow & Hearth Problem Solvers catalog. They have a median income of $61,500 and a median age of 54. Seventy five percent are women. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262
Radio Control Car Action
Names and Addresses Inc. is offering the subscriber list of Radio Control Car Action. This periodical covers radio control cars and trucks. The 49,912 active subscribers spend more than $1,000 a year on R/C cars, trucks and accessories. The average unit of sale is $24.95.
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500
Turnstylz
Mokrynski & Associates Inc. has won management of the Turnstylz buyers list. All of the 33, 469 consumers on this list are Generation Y females who have purchased fashion and accessories by mail and via the Internet. The average unit of sale is $90. The sources are direct mail and the Internet.
Selections: Dollar amount, State/SCF/ZIP
Cost: $100/M
Contact: Mokrynski Associates Inc., 201-488-5656
