Offline Advantage
Datran Media LLC has assembled online inquiries and transactional records to build the Offline Advantage database. This universe of 22 million postal records offers numerous types selects based on lifestyle interests.
Selections: Telephone numbers, lifestyle, age range, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, 203-778-4110
New York Daily News
Walter Karl Inc. has introduced a newly enhanced New York Daily News list with numerous demographic and lifestyle selections. It also recently assumed management of the newspaper’s two lists of home-delivery subscribers and contest entrants. The enhanced file offering 721,499 active subscribers is the largest.
Selections: Demographic, lifestyle, paid, source, gender, business address, credit cards, renewals, state/SCF/ZIP
Price: $90/M (enhanced file)
Contact: Walter Karl Inc.,. 845-620-1885
Boomer Nation Book/Continuity Buyers
A universe of 4.7 million book buyers and continuity club members has been added to the Boomer Nation list series. Credit card and transactional data have been added to these direct mail and Internet transactional records.
Selections: Book interest, lifestyle, income, gender, age, recency, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., 561-241-3003
Yacht and Boat Owners
Six new compilations of yacht and boat owners have been assembled from government records. Separate list segments identify individual or corporate owners of boats and yachts; owners of sailboats, women boat owners, corporate owners of recreational boats and commercial fishing boat owners. Counts range from 15,035 to 222,081.
Selections: Length of boat, gender, state/SCF/ZIP
Price: $60/M to $70/M
Contact: Mail Marketing Inc., 201-750-3222
