Buyer’s Advantage Insert Program
The New Year offers 210,000 opportunities to reach Buyer’s Advantage members through a series of inserts. Buyer’s Advantage offers coverage and protection to consumers for items they purchase or already own. Monthly counts range from 10,000 to 30,000 potential inserts.
Price: $55/M
Contact: Leon Henry Inc., 914-285-3456
Gardner’s Supply Co.
Within the last 12 months, 460,967 gardening enthusiasts have made purchases from this horticulture supply firm. Catalog buyers have requested seed starting supplies, garden tools, outdoor furniture, grow lights and more. The list consists of 71% female names, and is entirely direct mail sold.
Selections: Three-, six-, 24-month buyers, six-month inquirers, amount spent, product, gender, state/SCF/ZIPv Price: $105/M
Contact: Millard Group Inc., 603-924-9262
Harris Publications Seniors
This file of 86,730 individuals age 55+ has been culled from 22 targeted consumer Harris publications. Roughly two-thirds are female. The entire file is direct mail sourced.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Venture Direct Worldwide Inc., 212-684-4800
Home Loan Prospects
The 49,424 people in this file have applied for and received a new mortgage within the last 12 months.
Selections: Last three-, six-, 24-month applicants, last 12 months with e-mail address, employment, homeowner, income, telephone number (home/work), type of home, gender, state/SCF/ZIP
Price: $65/M
Contact: American Name Services, 801-235-8061
