NHD SOHO Computer Users
McCarthy Media Group Inc. has unveiled this 38,044-name file of small and home office businesses that tend to advertise themselves on a variety of Web sites. They're all sourced from the Internet and verified.
Selections: Gender, dwelling type, recency, state/SCF/ZIP
Cost: $100/M
Contact: McCarthy Media Group Inc., 608-329-6097
Sweeps/Contest Entrants—Affinity Clubs Enhanced Database
Names and Addresses Inc. is now managing this 575,988-name file of contest entrants who belong to such clubs as the Handyman Club of America, the National Home Gardening Club, the Cooking Club of America and others. The sources are the Insource enhancement database and direct-to-publisher.
Selections: Gender, income, occupation, interest, state/SCF/ZIP
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500
Audio-Tech Business Book Summaries Inc,
Aggressive List Management Inc. is offering updated counts on this 41,7689-name list of top-level executives who read these summaries to keep abreast of the latest business thinking. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $115/M
Contact: Aggressive List Management Inc., 847-304-4030
Pilots
Updated counts on this 788,070-name file are available from Mail Marketing Inc. It includes different types of pilots. Their average income is more than $55,000. The list is compiled from government records and industry sources.
Selections: state/SCF/ZIP
Cost: $50/M
Contact: Mail Marketing Inc., 201-750-3222
