Virgo Publishing Masterfile
Direct Media Inc. has been named manager of Virgo Publishing’s masterfile. Virgo publishes over 25 business magazines, and produces numerous tradeshows. The categories include telecommunications (210,864 names); medical (60,924); and services (155,598).
Selections: Industry, job function/title, state/SCF/ZIP
Cost: $125/M
Contact: Direct Media Inc., 2-3-531-1000
The Economist
Lake Group Media Inc. has been named manager of The Economist’s religious/ethnic subscriber’s file. This list includes the names of 318,216 subscribers, selectable by religion (including Catholic, Jewish, Protestant, Buddhist, Islamic and Shinto) and ethnicity. All subscribe to The Economist, the international news weekly. They pay $129 a year for 51 issues. The source is direct mail.
Selection: Ethnicity, religion, business address, home address, gender, state/SCF/ZIP
Cost: $145/M for total subscriber file
Contact: Lake Group Media Inc., 914-925-2400
National Health & Wellness Club
Names and Addresses Inc. is offering the product buyers list of the National Health & Wellness Club. The file includes the names of 174,542 active buyers. These purchasers, who bought apparel, books and videos, subscribe to the club’s Health & Wellness magazine. Three quarters are female, with an average age of 58. Most exercise regularly, and 74% subscribe to online services. The average unit of sale is $12.
Selections: Gender, DM sold, State/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-46501500
CMP's International Opt-In E-Mail Addresses
Rubin Response Management Services Inc. is offering a file of international opt-in e-mail addresses from CMP. It includes 29,491 international addresses and 17,242 Canadian addresses. These high-tech executives showed an interest in receiving information and offers from CMP and third parties.
Cost: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800
