Shades of Light
Leon Henry Inc. is offering the Shades of Light catalog-blow-in program. Roughly 4 million catalogs will be mailed this year. Shades of Light features lamps and other lighting products, and includes homeowners, designers and architects among its customers. The average age is over 40, and the average income is $75,000.
Cost: $30/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
CMP’s Small Business E-Mail Addresses
New from Rubin Response Management Services Inc. is CMP’s Small-Business Database opt-in e-mail list It includes addresses on 223,191 CMP subscribers at companies with less than 100 employees and 171,967 names from firms with less than 50 employees. These executives are willing to receive offers from third-party vendors.
Selections: Job function, operating system, primary business
Cost: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Signatures
MKTG Services is offering the updated Signatures merchandise buyers lists. The file contains the names of 1.2 million one-year buyers. These customers spent an average of $50 on auto accessories, beauty supplies, children’s products, fashion accessories and general merchandise. Most are female. The source is direct mail.
Selections: Product, credit card, multibuyers, gender, order size, state/SCF/ZIP
Price: $97/M
Contact: MKTG Services, 215-968-5020
Scrapbook Club
Millard Group Inc. is now managing the Scrapbook Club list from F+W Publications Inc. The 27,514 consumers listed on this file belong to a book club for people interested in creating scrapbooks.
Almost all of the purchasers are women. The average household income is $88,546. The source is direct mail. Selections: Gender, business/home address, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262
