BMG Label Group Enhanced Master File
This list of 708,968 individuals consists of recorded music enthusiasts within a variety of preferences. The file has been overlaid with a variety of demographic and lifestyle data.
Selections: Ethnicity, mail order buyer, mail order magazine, music type, age, children’s age range, children’s gender, credit card buyers, charitable contributor, computer owners, occupation, interest in reading, presence of children, homeowner, marital status, dwelling type, estimated household income, education, gender, state/SCF/ZIP
Price: $100/M
Contact: MKTG Services, 215-968-5020
American Lifestyles Database – Golfers
The 6.2 million people in this database are avid golfers – to the point of traveling just to play in vacation golf spots.
Selections: Age of head of household, lifestyle selects, investors by type, online activities, age, estimated income, vacationer, gender, state/SCF/ZIP
Price: $60/M one-time use, $120/M one-year unlimited use
Contact: Dunhill International List Co., 800-DUNHILL
Preferred Living Catalog from Sporty’s
Within the last 12 months, 61,961 consumers have made a purchase from this home maintenance and leisure products catalog. Featured offerings include home, sport, recreation, health, automotive, safety and security, marine, and garden care items. The average purchase price per order is $135, and all orders are generated via direct mail.
Selections: Sixty-day, 90-day hotline, six-month, 24-month purchasers, dollar amount, promotion responders, gender, state/SCF/ZIP
Price: $135/M
Contact: Names and Addresses Inc., 847-465-1500
American Stationery Mail Order Buyers
Every year, nearly 116,000 devotees of paper products purchase personalized stationery, informal notes, business stationery and related products from this catalog. Three-quarters of the buyers are female, and they spend an average of $50 per order. All orders are generated via direct mail.
Selections: Dollar select, hotline, recency, state/SCF/ZIP
Price: $90/M
Contact: LH Management Division, 914-723-3176
