Lillian Vernon Chooses Online Satisfaction Measurement Tool

Lillian Vernon has picked ForeSee Results to measure customer satisfaction within its Web site, http://www.lillianvernon.com.

ForeSee Results will use American Customer Satisfaction Index methodology to determine consumers’ engagement among those who have made purchases through the site, and those who have browsed it. The models generated will also identify satisfaction drivers, and determine their impact on future purchases, returns to the site and referrals.

“The Web is a key part of our sales strategy,” said Paul Goodman, vice president of Lillian Vernon Online, in a statement. “Determining what drives satisfaction with the online experience is crucial to maximizing conversions and increasing average orders.”