LifeMinders Inc., Herndon, VA, has signed an agreement with music club BMG Music Service. Financial terms were not disclosed.BMG expects to expand its customer acquisition efforts through targeted, personalized advertising by Lifeminders' direct marketing services and 18 million members.BMG Music Service is a division of BMG Direct, New York.
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LifeMinders Inc., Herndon, VA, has signed an agreement with music club BMG Music Service. Financial terms were not disclosed.
BMG expects to expand its customer acquisition efforts through targeted, personalized advertising by Lifeminders' direct marketing services and 18 million members.
BMG Music Service is a division of BMG Direct, New York.
