Internet advertising company, L90, Cambridge, MA, has promoted two key executives. CJ Cardinali has been moved up from senior vice president of western sales to senior vice president, national sales manager. Cardinali co-founded L90 with John Bohan, the company's president and CEO in 1997, and is responsible for L90's expansion into the Bay Area and the Northwest region. Mark Smelzer has been promoted
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Internet advertising company, L90, Cambridge, MA, has promoted two key executives.
CJ Cardinali has been moved up from senior vice president of western sales to senior vice president, national sales manager. Cardinali co-founded L90 with John Bohan, the company's president and CEO in 1997, and is responsible for L90's expansion into the Bay Area and the Northwest region.
Mark Smelzer has been promoted from vice president of entertainment to vice president, national director of sales. Smelzer has worked closely with entertainment advertisers including Paramount TV, Miramax and CBS.
In other news, Bohan has been appointed to the board of directors of the Interactive Advertising Bureau, along with 28 other executives form the Internet arena.
