Kellogg Extends Smart Start

Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month.

Kellogg supports the cereal line extension with a "Simple Start to a Healthy Heart" program tied to the Pennington Institute for Health and Wellness. A sweeps will award a trip for two to the Canyon Ranch spa in Tucson, AZ. (Twenty-five winners get a copy of The Pennington Plan by nutritionist Andrea Pennington.)

A dedicated Web site, Simplestart2healthyheart.com, runs through March 13, offering nutrition and exercise tips and sweepstakes entry.

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