Karen Talavera, the former vice president of marketing at MarketsOnDemand, has opened a consulting firm, Imcomex LLC in Bartlett, IL.
Imcomex helps marketers integrate online and offline marketing channels.
“Working independently as a consultant and an educator is going to be a lot more satisfying,” Talavera said. “Now that companies are using e-mail for retention, not just as acquisition, they are looking for a way to optimize the blend of different marketing channels to get the best return on investment, as well as the strongest customer relationships.”
Talavera has also become an associate of Dynamic Solutions Group, which is the consulting arm of training company Dynamic Performance Institute in Chicago. DSG focuses on guiding small-to-midsize companies in meeting their goals.
Talavera left MarketsOnDemand in June 2002. The Chicago list and database company was acquired by Acxiom on Nov. 26 of that year.
Before joining MarketsOnDemand, Talavera was director of marketing for Yesmail.com. Previous to that, she was director of channel marketing for Experian, where she led industry and sales channel development for the direct-marketing-information services division.
Along with others, she teaches the Direct Marketing Association
