Direct marketing services provider JF Glaser, Inc., has changed its name to GlaserDIRECT. The new name was chosen to reflect the Glen Ellyn, IL-based firm’s focus on direct marketing activities.
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Direct marketing services provider JF Glaser, Inc., has changed its name to GlaserDIRECT. The new name was chosen to reflect the Glen Ellyn, IL-based firm’s focus on direct marketing activities.
“The name GlaserDIRECT better reflects the expanded role we’ve taken with our clients,” said Steve Glaser, the company’s president, in a statement. “Our work in list services, enrollment marketing, circulation planning and data analysis goes far beyond our original business.”
GlaserDIRECT specializes in serving the catalog, publisher, executive education firm and not-for-profit organizations.
