Ron Jacobs and John M. Coe were highlighted speakers at two “Western Methods, Asian Application” forums held in China. The forums were organized by World Marketing Group and China Post, the state post bureau, and were held in Beijing and Shanghai.
Jacobs is president of Jacobs & Clevenger, a direct and database marketing agency located in Chicago. Coe is president of the Sales and Marketing Institute, a business-to-business consulting firm based in Phoenix, AZ.
The Forum's keynote speakers were joined by several guest speakers, including: China Post Name-Address Database Center's Director, Zhang Ronglin; NCR's Chief Consultant in Asia, Tony Ohlsson; and Bertlesmann Book Club China's General Manager; Bryan Ellis, in Beijing and by Peking University Guanghua School of Management's Professor, Wang Jianguo in Shanghai
The forums presented Asian marketing case studies. Attendees questioned the panelists regarding the usage of direct marketing, database segmentation, and analysis of the Chinese consumer.
